Not all SUP surfers are going to take off on a Sunset Beach monster, but when homegrown Hawaii surfer Mo Freitas paddles into one, he is on a Focus board shaped by North Shore native Pat Rawson. Drawing on Rawson's 50+ years of surfboard design experience, Focus has a full line of boards to match the skill level of a beginner or pro.
The toughest board around!The R Type is built to sustain heavy use and is ideal for rental, camp, and recreational paddling activities. Available in two... View full product details
Tundra is a next generation all-around SUP designed for all experience levels.The slight displacement nose improves tracking and speed while the unique width and outline... View full product details
A game changer! A revolutionary design brings proven prone board design to standup.Best in downwind conditions. The board provides stability and maintains speed in calm... View full product details
Our flagship, true all-around line of boards.These boards allow stability for the first-time paddler while intermediate paddlers can continue to develop their surf and paddle... View full product details