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The Outdoor Retailer Show has decided to move out of Salt Lake City after 21 years. Denver, Colorado has been awarded a contract to host the OR, one of the biggest trade shows in the industry. The main catalyst for the move is the stance that Utah is taking on the use of public lands. The trade show feared that big players would pull out of the show if it continued in Salt Lake City, Utah. Colorado has proven to support and protect outdoor recreation opportunities and aligns with the philosophy of outdoor retailers. This seems to be a natural fit for Denver and the Outdoor Retailer Show.
How Colorado Lured the Biggest Trade Show in the Outdoor Industry
Frederick Reimers
Jul 6, 2017
After months of speculation and hard negotiating, the Outdoor Retailer (OR) trade showis heading to Denver. On Thursday, Visit Denver and OR show owner Emerald Expositions signed a memorandum of understanding agreeing that, starting in January 2018, Denver’s Colorado Convention center will host three shows a year: a winter snow show, Summer Outdoor Retailer, and the new Outdoor Retailer November, aimed at the soft goods market. The deal may also pave the way for a fourth outdoor industry show, the Grassroots Connect, to follow, though terms of the agreement have not yet been finalized.
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